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Social Media Campaigns
Content Development & Management

Artboard 1.jpg
Artboard 1.jpg

Project Overview

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I was tasked with the end-to-end design and management of a strategic social media campaign for GoRight Fleet Solutions. The goal was to break through the "noise" of the logistics industry with a fresh, modern aesthetic that positioned GoRight as a modern leader in fleet management. By moving away from static corporate posts toward high-energy, trendy visuals, I successfully captured significant audience attention in a short window of time.

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The Challenge

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The primary challenge was to take a traditional B2B service, fleet maintenance and solutions, and make it "scroll-stopping" on social platforms. I needed to balance GoRight’s professional brand standards with the fast-paced, visual nature of social media to drive organic growth and brand awareness among fleet owners and industry decision-makers.​​

My Role & Execution

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  • High-Performance Content Design: I developed a suite of modern social assets that utilized bold typography and dynamic imagery, resulting in immediate traction, generating over 1,700 views within the first few days of posting.
     

  • Campaign Strategy & Management: I spearheaded the full rollout of the campaign, ensuring a consistent posting cadence and a unified brand voice that resonated with GoRight’s target audience.
     

  • Audience Engagement: Beyond design, I managed the organic growth of the campaign, focusing on high-engagement layouts that encouraged shares, likes, and comments, significantly boosting the brand’s digital footprint.
     

  • Visual Storytelling: I translated complex fleet services into digestible, high-impact social stories and posts, ensuring that the technical value of GoRight was communicated through a trendy, approachable lens.
     

Key Results
 

  • Rapid Reach: Achieved 1.7k+ organic views within the first 72 hours of the campaign launch.
     

  • Brand Growth: Successfully modernized the brand's social identity, leading to a marked increase in overall user engagement and profile visits.

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