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Wabash Canada
 Website Redesign

The Challenge

I was tasked with a complete digital overhaul of the Wabash Canada website to align with their newly launched branding guidelines. The goal was to modernize the user experience while ensuring the brand’s new visual identity was consistently applied across all pages.

My Role & Execution
 

  • Full-Cycle Design: I managed the project from initial concept to completion, serving as the sole designer responsible for the entire site’s architecture and visual layout.
     

  • Brand Migration: I translated the new Wabash brand standards into a cohesive digital design system, ensuring a seamless transition for their online presence.
     

  • UI/UX Strategy: I focused on creating a clean, intuitive interface that improved navigation and reflected the company’s professional scale.

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