The Challenge

I led the design strategy for Canada’s most prestigious harness racing gala. For the 2017 edition, I conceptualized a visual identity inspired by the glamour of the Academy Awards to elevate the attendee experience.

My Role & Execution
 

• Thematic Identity: I developed a unique brand identity and custom logo from the ground up, ensuring a cohesive "Oscar-style" aesthetic across all touchpoints.

   

• Multidisciplinary Design: I executed a wide range of assets, including custom illustrations, editorial layouts, and high-end print collateral.

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• Digital & Data Storytelling: I designed web-based promotions and infographics to engage the audience and celebrate athlete achievements through visual data.