The Challenge

The Challenge I spearheaded the comprehensive design strategy for a global harness racing competition, ensuring a unified and electrifying brand presence for an international audience.

My Role & Execution
 

• Branding: I designed the official race program, editorial features, and large-scale event signage to create a cohesive physical environment.

   

• Digital Presence: I developed a suite of digital assets, including social media content and display ads, to amplify the event’s reach across online platforms.

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• Project Leadership: I managed the full creative lifecycle from initial concept to final production, maintaining brand integrity across all print and digital touchpoints.